Marketing Tasks to Help Improve Email Marketing and the Important Data Points to Track for Better Performance
- Weezle Team
- 5 hours ago
- 1 min read
My rule of thumb is when sending emails is VALUE FOR VALUE!
Make sure that all the emails you send mean something to the recipient. They have so much bullshit in their inboxes already, make sure that you talk to them like a human and make sure the email is even something you would want to read.
Funny, Informative, Interesting, Code for Discount, etc.
That being said, hire us to send your emails ;)
1. Subject Line Testing
Experiment with different subject lines to improve open rates.
2. Audience Segmentation
Segment your email list based on behavior, demographics, or buying stage to personalize campaigns.
3. A/B Testing
Test variations of emails (e.g., CTAs, images, layouts) to determine what resonates best.
4. Personalization Tactics
Use recipient names, tailored content, and behavior-based triggers to make emails feel 1:1.
5. CTA Optimization
Ensure calls-to-action are clear, prominent, and mobile-friendly to drive clicks.
6. Send Time Analysis
Analyze the best days and times to send emails for maximum engagement.
7. Mobile Optimization
Design emails that are responsive and easy to read on mobile devices.
8. Content Formatting
Use headings, bullet points, and concise text to make emails scannable and engaging.
9. Analytics Monitoring
Track open rates, click-through rates, bounce rates, and conversions to measure success.
10. Email Automation
Set up automated workflows for welcome emails, abandoned carts, and follow-ups to nurture leads.