Marketing Tasks to help Improve Google Advertising Across Different Types of Campaigns and the Important Data Points to Track for Optimization

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Just like Meta, Google updates and adapts consistently... Hire us if you want us to deal with the set up and follow up stuff ;)

But if you are interested in doing it yourself understand these concepts first :

1. Campaign Selection

Choose the right campaign type (Search, Display, Shopping, Video, or Performance Max) based on your goals.

2. Keyword Refinement

Regularly refine keywords using search term reports and create SKAGs (Single Keyword Ad Groups) to improve CTR and lower CPC.

3. Ad Rotation

Test different ad creatives, headlines, and descriptions to identify the best-performing combinations.

4. Landing Page Optimization

Ensure fast load times, mobile responsiveness, and clear CTAs to improve Quality Score and conversions.

5. Audience Targeting

Use audience signals in Performance Max campaigns or custom audiences to improve targeting and ROI.

6. A/B Testing

Test different ad formats, messages, and landing pages to find what resonates best with your audience.

7. Conversion Tracking

Set up and monitor conversions (e.g., purchases, form submissions) to measure campaign success and ROI.

8. Budget Allocation

Adjust budgets based on campaign performance, focusing on high-performing ads and keywords.

9. Placement Review

For Display campaigns, review placements to ensure ads appear on relevant, high-quality sites.

10. Analytics Monitoring

Track key metrics like CTR, CPC, Quality Score, and ROAS to identify areas for improvement.

These tasks ensure your Google Ads campaigns are optimized for performance, targeting, and conversions, helping you achieve better results while maximizing your ad spend.