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Strategy x types to focus on

Recording Science Class

Educational Blogging + SEO

  • Platforms: WordPress/Medium, LinkedIn Articles

  • Core Focus: Long-form guides, tutorials, and "how-to" posts optimized for search intent (e.g., "How to Smoke Brisket Like a Pro").

Video Call

Short-Form Video Storytelling

  • Platforms: TikTok, Instagram Reels, YouTube Shorts

  • Core Focus: Entertaining or educational videos (<15 seconds) with hooks like “3 BBQ Hacks You Need Now” to drive viral sharing.

Video Camera

User-Generated Content (UGC) Campaigns

  • Platforms: Instagram Stories, TikTok Challenges

  • Core Focus: Encourage customers to share reviews, unboxings, or testimonials (e.g., “Post Your Best BBQ Pic to Win!”).

Student

Interactive Content & Quizzes

  • Platforms: Website Embeds, Pinterest Idea Pins

  • Core Focus: Engage users with tools like “What’s Your BBQ Personality?” quizzes or polls to collect data and nurture leads.

Author Interview

Authority-Building Pillar Content

  • Platforms: Dedicated Resource Hubs, Podcasts

  • Core Focus: In-depth, evergreen guides (e.g., “The Ultimate Guide to Montana BBQ”) paired with podcast interviews to cement thought leadership.

Computer Repair

Email Nurture Series

  • Platforms: Mailchimp, ConvertKit

  • Core Focus: Serialized emails delivering value (e.g., “5-Day BBQ Masterclass”) to build trust and conversions.

tactics x update strategy

  1. Content Lifespan: Blogs/SEO content ranks for years; short-form videos trend briefly but fade.

  2. Audience Authenticity: UGC builds peer trust, while pillar content establishes brand authority.

  3. Engagement Depth: Interactive content drives 5x longer session times than static posts.

  4. Production Costs: Educational blogs are low-cost; video storytelling requires higher budgets.

  5. Algorithm Leverage: Short-form videos exploit TikTok/Instagram’s “discovery” feeds; SEO blogs align with Google’s E-E-A-T (Expertise) criteria.

  6. Lead Generation: Email nurtures convert cold leads; quizzes capture emails via opt-ins.

  7. Repurposing Potential: Podcasts can become blogs, Reels, or social carousels.

  8. Data Collection: Interactive content reveals customer preferences; UGC campaigns highlight user pain points.

  9. Community Building: UGC and challenges foster loyalty; email nurtures deepen 1:1 relationships.

  10. Scalability: Authority content attracts backlinks organically; paid ads amplify short-form videos.

results x metrics to watch/ adjust

1. Engagement Rate

  • Watch: Likes, shares, comments, or time spent on page.

  • Adjust: If short-form videos have low engagement, test new hooks (e.g., “Get 10K views in 10 seconds”).

2. Conversion Rate

  • Watch: Email sign-ups, downloads, or sales from content.

  • Adjust: Add CTAs to blogs (e.g., “Download Free Recipe eBook”) or streamline quiz-to-email flows.

3. organic traffic growth

  • Watch: Monthly visitors from search engines or social platforms.

  • Adjust: Refresh underperforming blogs with new keywords or optimize video hashtags for discoverability.

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Why These Metrics Matter:

  • Engagement Rate signals relevance and hooks.

  • Conversion Rate aligns content with revenue goals.

  • Traffic Growth ensures long-term visibility.

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Proactively test and iterate based on these metrics to outpace competitors. Pair SEO blogs with Pinterest pins or Instagram reels to maximize reach—content that adapts wins!​

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