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Platform.   Post Frequency.      Best Time to Post.        Content Mix

 

- Instagram.  4-5x/week.  11AM-1PM (EST). 60% Reels, 30% Carousels, 10% Stories

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- TikTok   3-5x/week.  4-6PM (EST).  80% Trends, 20% Educational

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- LinkedIn.  3x/week.  8-9AM (EST).  50% Articles, 30% Videos, 20% Polls

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- Facebook.  3x/week   1-3PM (EST).  40% Video, 30% Links, 30% Community

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- YouTube.  1-2x/week.  2-4PM (EST).  70% Long-form, 30% Shorts

 

- Pinterest.  5x/week.  8-11PM (EST).  100% Visual (Pins/Idea Pins)

Outdoor Market
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Strategy x types to focus on

Traditional Rice

INSTAGRAM

🔍 Demographic:

  • Primary: 18-34 (60% users)

  • Gender: 51% female, 49% male

  • Best For: Lifestyle, e-commerce, visual storytelling

🎯 Content Strategy:

  • Reels (70% of engagement): 15-30s trending audio clips (behind-the-scenes, quick tutorials)

  • Carousel Posts: Step-by-step guides or product showcases

  • Stories: Polls, Q&A, limited-time offers (30% swipe-up rate)

  • Pro Tip: Use AI-powered captions (ChatGPT for hooks) and geo-tags for local discovery

Blogger

TIK TOK

🔍 Demographic:

  • Primary: 16-24 (47% users)

  • Gender: 57% female, 43% male

  • Best For: Viral trends, authentic UGC, impulse purchases

🎯 Content Strategy:

  • Trend-Jacking: Use trending sounds + "stitch" reactions to relevant videos

  • Educational Shorts: "3 ways to use [product]" (under 21s)

  • Hashtag Challenges: Encourage UGC with branded hashtags

  • Pro Tip: Post 3-5x/week (TikTok favors consistent creators)

Professional Woman Portrait

LINKEDIN

🔍 Demographic:

  • Primary: 25-49 (60% users)

  • Income: 45% earn $75K+

  • Best For: B2B, professional services, networking

🎯 Content Strategy:

  • Thought Leadership: Industry insights (1,200-1,800 word articles)

  • Case Studies: Client success stories (video testimonials perform +300% better)

  • Polls: Engage followers (e.g., "What’s your biggest challenge in [industry]?")

  • Pro Tip: Use #hashtags like #MarketingTips or #SmallBusiness

Happy Elderly Couple.

FACEBOOK

🔍 Demographic:

  • Primary: 25-54 (largest group)

  • Gender: 43% male, 57% female

  • Best For: Community building, local businesses, older demographics

🎯 Content Strategy:

  • Live Videos: Q&A sessions or product launches (6x more engagement)

  • Group Engagement: Create a branded group for loyal customers

  • Link Posts: Drive traffic to blog/website (avoid "engagement bait")

  • Pro Tip: Boost high-performing organic posts ($5/day can 2X reach)

Beauty Youtuber

YOUTUBE

🔍 Demographic:

  • Primary: 18-34 (77% users)

  • Gender: 55% male, 45% female

  • Best For: Tutorials, long-form content, SEO benefits

🎯 Content Strategy:

  • How-To Videos: 5-10 min tutorials (use chapters for SEO)

  • Shorts: 15-60s teasers linking to full videos

  • Evergreen Content: "Beginner’s Guide to..." (ranks for years)

  • Pro Tip: Add time-stamped keywords in descriptions (e.g., "0:45 - Best tool for X")

Charcuterie Board

PINTEREST

🔍 Demographic:

  • Primary: 25-49 (60% users)

  • Gender: 78% female

  • Best For: Visual discovery, DIY, e-commerce

🎯 Content Strategy:

  • Idea Pins: Step-by-step visual guides (saves = conversions)

  • SEO-Optimized Boards: Use keywords like "Easy [industry] Tips"

  • Product Pins: Tag shoppable items (40% higher CTR)

  • Pro Tip: Post between 8-11 PM (highest save rates)

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