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​6 Highest-Converting UGC/Review Types (+ Where to Use Them)

1. Video Testimonials (Most persuasive)

   • Platforms: YouTube, Instagram Reels, TikTok, Website Hero Section

   • Best For: 72% of consumers trust video reviews over text

2. Before & After Case Studies (High social proof)

   • Platforms: LinkedIn, Blog, Email Campaigns

   • Example: "How [Product] Helped Me [Result] in 30 Days"

3. Star-Ratings + Short Text Reviews (SEO gold)

   • Platforms: Google Business Profile, Trustpilot, Yelp, Amazon

   • Pro Tip: Google reviews boost local search rankings by 15-20%

4. Photo + Caption UGC (Relatable & shareable)

   • Platforms: Instagram, Facebook, Pinterest

   • Example: Customer posts using your product with a heartfelt caption

5. Audio/Quote Testimonials (Great for quick consumption)

   • Platforms: Podcasts, Twitter/X, Website Sidebars

   • Example: "3 Things I Wish I Knew Before Buying [Product]"

6. Expert Endorsements (Authority booster)

   • Platforms: Press Features, Webinars, Guest Blogs

   • Example: Industry influencer reviews your product on their channel​

 

5-Step System to Get More Reviews

1. Ask at the “Happy Moment”

   • Send request immediately after purchase/delivery (open rates 65%+)

2. Make It Effortless

   • Include direct links to review platforms in emails

   • Example: "Tap to leave a 30-second review" [Button]

3. Offer Ethical Incentives

   • "Get 10% off next order when you review!" (Works 3X better than freebies)

4. Use the “Negative First” Hack

   • "If you could change ONE thing about [product], what would it be?"

   • People often follow up with positives after critiquing

5. Automate with Tools

   • Yotpo (e-commerce)

   • Reputation.com (service businesses)

   • Grade.us (local businesses)

 

3 Proven Email/SMS Templates to Request Reviews

Template 1: The “Quick Favor” Ask

Subject: Can we get your 2 cents?
Hi [Name],
We’re so glad you chose [Product]! Could you take 30 seconds to share your honest thoughts?
Your feedback helps us improve (and makes our day!).
[Leave Review Button]
Thanks a latte,
[Your Name]

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Template 2: The “Give & Get” Incentive

Subject: Here’s a thank-you gift for your feedback 💝
Hi [Name],
We’d love your help! Leave a quick review and get:
✅ [Discount code/freebie]
✅ Entry into our monthly giveaway
[Review Button]
P.S. No novel needed—just 1 sentence helps!

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Template 3: The “Social Proof Nudge”

SMS/Instagram DM:
"Hey [First Name]! Saw you’ve been using [Product]—would you mind sharing a quick photo/video of your experience? We’ll feature you + send a surprise gift!

🎁 Reply PHOTO to opt in."

 

Best Practices to Maximize Responses

✔ Personalize asks (use first name + purchase details)
✔ Mobile-optimize links (60% of reviews come from phones)
✔ Show existing reviews (social proof increases submissions by 40%)
✔ Follow up at 3 days (gentle reminder boosts completion by 22%)🚀 Pro Tip: Embed a live review counter on your site (e.g., "Join 1,247 happy customers") to trigger FOMO.