How to Use Weezle Search & Weezle Marketing LLM Visibility

Weezle Search LLM Visibility: The ultimate spyglass for spotting where brands pop up and how they're portrayed in the wild world of large language models (LLMs).

As AI platforms like ChatGPT, Gemini, Perplexity, and Claude redefine how folks stumble upon info, knowing where your brand stands and how it's feeling in these digital realms is a must-do. LLM Visibility is your trusty sidekick for keeping an eye on trends, spotting sneaky competitor moves, and decoding brand vibes across the big AI players. This guide will walk you through setting up, navigating the dashboard, making sense of the data, and crafting clever strategies using LLM Visibility.

What is an LLM?

An LLM (large language model) is a cutting-edge artificial intelligence (AI) system designed to process, understand, and generate human language through deep learning techniques and transformer architectures. 

LLMs analyze extensive text datasets, enabling them to discern intricate relationships between words, phrases, and sentences. They excel in language generation, question-answering, summarization, translation, and powering chatbots or virtual assistants.

Utilizing transformer-based neural networks, LLMs are pre-trained on billions of words to predict sequences in natural language. They automate text-based tasks, facilitate human-like interactions with technology, and are adaptable for applications across various industries. 

Prominent LLMs include ChatGPT, Gemini, Perplexity AI, and Claude. These models now significantly influence which entities appear in responses across major platforms.

What is the LLM Visibility Tool?

The LLM Visibility Tool within Search Atlas is a comprehensive analytics platform designed to assess the frequency and context in which your brand, website, or products are mentioned in responses generated by large language models (LLMs) across leading AI systems. 

This tool consolidates real-time data, monitors sentiment, and records citation sources from ChatGPT, Gemini, Perplexity, and Claude.

The LLM Visibility Tool presents information across four modular dashboards (Summary, Visibility, Sentiment, and Topics & Queries), allowing you to analyze exposure, benchmark against competitors, and assess sentiment with accuracy.

Engineered for reliability, scalability, and practical application, the platform includes backend infrastructure for secure data collection, a responsive frontend dashboard, and API integrations for retrieving data across multiple platforms. 

The LLM Visibility Tool empowers you to accomplish the following three objectives:

1. Access real-time and historical metrics on brand visibility and sentiment.

2. Effortlessly select and compare results across various LLM sources, with the dashboard updating instantly.

3. Effectively visualize trends, competitor rankings, and market share using charts, scores, and lists.

The LLM Visibility Tool is designed to deliver a comprehensive, real-time perspective on your brand's presence, context, and sentiment in AI-generated responses. It quantifies and compares your visibility, facilitates early risk detection, and converts complex LLM data into actionable benchmarks for strategic decision-making.

How Do You Get Started With LLM Visibility?

Ready to dive into the world of LLM visibility? First, grab your snorkel and head over to the LLM Visibility Tool in the Site Metrics section of the Weezle Search dashboard. Once you navigate through the left-side menu like a pro, you'll find yourself in the Weezle Search Site Explorer. Look for “LLM Visibility” under Site Metrics for any project you're tracking. It's like finding a hidden treasure!

To kick off your analysis, toss your domain, subdomain, target page, or subfolder into the search bar at the top of Site Explorer. 

Pick your property type from the dropdown menu, then use the country picker to choose your geographic market. Hit “Search” and let the data magic begin!

Initial Set-Up

Get your LLM Visibility rolling by picking the right site and ensuring your data loads for your chosen property. First, make sure your project shines bright in Site Explorer. Then, click on “LLM Visibility” in the Site Metrics menu to unveil the main dashboard. It's like opening a box of chocolates!

Check out the overview panel for some high-level metrics, then explore the dashboard tabs (Summary, Visibility, Sentiment, Topics & Queries) for a deeper dive. And don't worry, the LLM data updates automatically when you switch properties or try out different filters. It's like having a personal assistant, minus the coffee runs!

What's on the Dashboard?

LLM Visibility gives you a bunch of cool dashboards like Summary, Visibility, Sentiment, and Topics & Queries. These help you check out how AI is seen and talked about from all angles.

Summary Dashboard

The Summary dashboard in the Weezle Search LLM Visibility tool pulls together all the important stuff. You'll find your overall visibility score, average sentiment, and how often major language models mention you, as shown below.

The Summary dashboard features five crucial components outlined below.

1. Visibility Trend. The Visibility Trend chart monitors changes in your brand's AI presence over time, with each line representing results from OpenAI, Gemini, Perplexity, or Claude.

2. Visibility vs Competitors. The Visibility vs Competitors graph compares your AI visibility against leading competitors, showcasing side-by-side performance for the selected time frame.

3. Visibility by Platform. The Visibility by Platform bar chart illustrates the distribution of brand mentions by LLM, clearly identifying which AI platforms most frequently reference your brand.

4. Sentiment by Platform. The Sentiment by Platform chart summarizes sentiment ratings for each LLM, highlighting how positively or negatively your brand is perceived across platforms.

5. Top Performing Topics. The Top Performing Topics table lists the topics, queries, or keywords that generate the most citations, including your visibility score, rank, citation share, and search volume for each entry.

With the Weezle Search LLM Visibility tool, you can play date detective, topic tamer, and platform picker all at once! Dive into the Summary and every other dashboard to get the scoop exactly how you want it.

Visibility Dashboard

The Visibility dashboard in the Weezle Search LLM Visibility tool powerfully measures how frequently your brand appears in LLM-generated answers without direct inquiries about your company.

Leverage the Visibility dashboard to assess your visibility score, analyze mention trends, and benchmark against industry peers as detailed below.

1. Visibility Score. The main chart showcases your visibility score over time, enabling you to track your presence in AI-generated responses alongside selected brands or competitors. Each line signifies a domain or brand, allowing you to observe visibility changes during the chosen date range.

2. Visibility Score Rank. The ranking table lists brands by visibility score, spotlighting leaders and laggards for the selected time frame.

By clicking “View all,” the list expands to include 50+ competitors. Use this list to pinpoint your brand's position relative to top competition.

1. Share of Voice Chart. The donut chart illustrates the share of AI mentions for each brand, providing a clear breakdown of overall voice distribution. Each segment represents the percentage of total mentions across platforms.

2. Share of Voice Rank. This table ranks brands by share of voice, enabling you to compare your brand's presence to others and monitor shifts in competitive standing.

3. Citation Sources. The Citation Sources table catalogs all domains referenced by LLMs, displaying both total counts and share for each. Use this view to pinpoint which sources drive recognition and where citation gaps may exist.

Efficiently identify underperforming queries and refine your content strategies if the Visibility dashboard indicates a low share of voice.

Sentiment Dashboard

The Sentiment dashboard in the Weezle Search LLM Visibility tool precisely measures how LLMs describe your brand, products, and topics, whether in positive or negative terms. 

Explore the 4 segments of the Sentiment dashboard below:

1. Positive Sentiment History. The sentiment trend chart illustrates the percentage of positive mentions over time, empowering you to track changes in how LLMs portray your brand.

2. Positive and Negative Topics. The summary panel highlights the percentage and main topics associated with positive and negative sentiment. Identify which themes enhance a favorable perception and where potential issues might arise.

3. Sentiment Comparison by Platform. The comparison bar chart reveals how each LLM (ChatGPT, Gemini, Perplexity, Claude) rates your brand, ensuring you pinpoint which platforms describe you most favorably.

4. Sentiment by Topic Table. The detailed table at the bottom breaks down each topic by source, sentiment type, and occurrence count. Analyze which queries or themes appear most frequently and how sentiment trends across multiple LLMs.

Leverage the Sentiment dashboard to review average sentiment history, identify leading topics, compare platforms, and analyze granular sentiment by topic.

Topics & Queries Dashboard

The Topics & Queries dashboard in Weezle Search LLM Visibility provides a list of the topics and questions that contribute to calculating your brand's visibility score via AI assistants. Each row in the table presents a core topic or query, along with your visibility score, visibility rank, citation share, and associated search volume.

Examine the Topics & Queries dashboard to determine which queries, prompts, or themes most frequently lead LLMs to mention your brand. Expand each topic to assess performance at the question level, identify coverage gaps, and prioritize optimization for queries with high search demand or strategic importance.

How Do You Use the Data?

Leverage the data from the Weezle Search LLM Visibility tool to enhance your AI presence, manage your reputation, refine your SEO strategy, and track your progress. Each dashboard metric delivers actionable insights for benchmarking, risk management, optimization, and continuous measurement.

Benchmark Against Competitors

Benchmark against competitors by utilizing the Visibility Score Rank and Share of Voice to assess your brand's position with the LLMs. Compare your score and ranking with key competitors for each LLM and time frame. 

Identify areas where competitors have greater visibility, then examine citation sources and top topics to discover which content or domains drive their leads. Focus on campaigns targeting underperforming topics or platforms where your presence is weaker.

Protect & Manage Reputation

Protect and manage your reputation by utilizing sentiment trendlines, platform breakdowns, and topic-level sentiment tables to uncover threats and opportunities in how LLMs portray your brand. 

Monitor shifts in average sentiment and identify which queries, products, or topics generate the most negative mentions. Use this analysis to refine FAQ language, update PDPs (product detail pages), or deploy targeted messaging to address recurring issues. Address reputational risks proactively to prevent broader brand perception impacts.

Guide SEO & GEO Strategy

Guide your SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) strategy by utilizing the Topics & Queries dashboard and citation source tables to identify which keywords, themes, or locations drive AI mentions.

Evaluate which queries rank highest by volume and visibility, and cross-reference with your organic rankings. Update page titles, headings, and on-page content to align with the exact prompts LLMs use. Target regional search gaps by customizing content for markets or languages where LLM citation volume is lower.

Measure Progress Over Time

Measure progress over time by using trend charts and historical dashboards to track the direct impact of your optimizations on AI visibility and sentiment. Record baseline metrics for visibility, sentiment, and citations, then assess changes after each SEO or brand initiative. 

Export month-over-month data for internal reporting or team review. Document areas of improvement and identify which strategies most effectively enhance your LLM footprint.

Quick Tips for Optimal Use of LLM Visibility

Below are the quick tips for effectively utilizing the Weezle Search LLM Visibility tool.

• Analyze both LLM visibility data and traditional SEO rankings simultaneously to gain a comprehensive understanding of your digital presence.

• Regularly monitor the Visibility and Sentiment dashboards once a week to detect drops, spikes, or sentiment changes before they become significant.

• Cross-examine competitor Share of Voice scores and citation sources whenever a new product, campaign, or brand update is launched.

• Filter by LLM platform to identify AI systems that underrepresent your brand, and adjust content to align with the preferred queries or language of those models.

• Compare visibility and sentiment trend lines following site migrations, major PR events, or negative news cycles to assess the real-world impact on your brand.

• Export and annotate monthly reports, highlighting areas where citation sources change, new competitors emerge, or sentiment varies across platforms.

• Track baseline scores after initial setup, and document changes following each major optimization to link actions with outcomes.

• Set team reminders for weekly dashboard reviews, utilizing platform filters and historical comparisons to transform insights into actionable tasks.

Get started with Weezle Search and explore your LLM Visibility dashboard now. Review insights, identify trends, and take steps toward enhancing your brand presence in AI-generated responses.