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paid ads x places to start

Mobile ads

Urgency-Driven Social Ads

  • Platforms: Meta (Facebook/Instagram), TikTok

  • Tactics: Limited-time offers, countdown timers, and FOMO-inducing creatives (e.g., “48-Hour Flash Sale!”).

  • Why It Stands Out: Triggers impulsive purchases with time-sensitive discounts.

Outdoor advertising

Hyper-Targeted Lead Gen Ads

  • Platforms: Google Ads, Microsoft Advertising

  • Tactics: Long-tail keywords, custom intent audiences, and lead magnet CTAs (e.g., “Download Free Template”).

  • Why It Stands Out: Focuses on high-intent users ready to convert, reducing wasted spend.

Kitu Night Cream

Influencer-Collab Shoppable Ads

  • Platforms: Instagram Shopping, TikTok Spark Ads

  • Tactics: Partner with micro-influencers to tag products directly in videos or posts.

  • Why It Stands Out: Combines trust in influencers with one-click purchases for seamless conversions.

Advertising

Geo-Targeted Hyperlocal Campaigns

  • Platforms: Google Local Service Ads, Snapchat

  • Tactics: Radius targeting (e.g., “BBQ Lovers in Missoula—50% Off Today!”).

  • Why It Stands Out: Drives foot traffic to brick-and-mortar businesses with precision.

Design

Video-First Story Ads

  • Platforms: YouTube Shorts, TikTok

  • Tactics: 6-15 second hooks with text overlays (85% of users watch without sound).

  • Why It Stands Out: Prioritizes mobile-first engagement and viral potential.

Food photo

Dynamic Retargeting Ads

  • Platforms: Google Display Network, Meta Dynamic Ads

  • Tactics: Auto-populate ads with products users viewed but didn’t buy.

  • Why It Stands Out: Recaptures lost sales with personalized reminders.

tactics x update ads

  1. Creative Hooks: Urgency ads use bold colors and countdowns vs. story ads’ emotional storytelling.

  2. Audience Granularity: Hyperlocal ads refine by ZIP code; retargeting uses behavioral data.

  3. Ad Formats: Shoppable ads minimize steps to checkout; lead gen ads prioritize form fills.

  4. Budget Allocation: Geo-targeted campaigns spend on high-value regions; influencer ads scale with partnership tiers.

  5. Platform Algorithms: Video ads exploit TikTok’s “For You” page; Google Ads optimize for Search intent.

  6. Conversion Paths: Urgency ads drive instant sales, while lead gen nurtures via email.

  7. Creative Refresh Rate: Video/story ads require weekly updates; static retargeting ads run longer.

  8. Ad Compliance: Google/Meta enforce strict policies; TikTok allows edgier creativity.

  9. Testing Speed: Dynamic ads auto-optimize; manual campaigns need A/B testing.

  10. Post-Click Experience: Lead gen links to dedicated landing pages; shoppable ads keep users in-app.

results x metrics to watch/ adjust

1. Return on ad spend (ROAS)

  • Ideal: Aim for $3–$5 revenue per $1 spent.

  • Adjust: Reallocate budgets from low-ROAS platforms to top performers (e.g., TikTok over Snapchat).

2. click through rate (CTR)

  • Ideal: 2–5% for social ads; 5–10% for search ads.

  • Adjust: Rewrite ad copy or swap visuals if CTR drops below benchmarks.

3. cost per acquisition (CPA)

  • Ideal: 20–30% of customer lifetime value.

  • Adjust: Tighten audience targeting, pause underperforming ad sets, or test new offers.

 

Pro Tip:

- For hyperlocal strategies, layer metrics with foot traffic analytics (via Google Business Profile) to measure offline impact.

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